WELLNESS ENTREPREUNER AND AUTHOR TAMARA LOEHR BOLDLY CHALLENGES THE ‘WORK-LIFE BALANCE’ PHILOSOPHY WITH NEW BOOK TITLED “BALANCE IS B.S.: HOW TO HAVE A WORK. LIFE. BLEND”
Tamara Loehr, globally known wellness entrepreneur and author, will release her new book titled “Balance is B.S: How to Have a Work. Life. Blend” via Wiley on March 26. It is available for PRE-ORDER now.
“Balance is B.S.” is a handbook designed to change the mindsets of women in the U.S. who are the primary breadwinners of their households. Confronting head-on that the “work-life balance” doesn’t actually work, Loehr has figured out a new solution after more than 20 years as a global entrepreneur. She outlines how to ditch expectations, uphold one’s values and embrace a work-life blend.
In the U.S., and in Australia, where Loehr is based, a vast growing number of households are now helmed by breadwinning women. Gender diversity has proven positive impacts for businesses, and is seemingly a win-win: great for the economy, and great for ambitious women. However, Loehr believes this trend is giving rise to a problem that’s hard to talk about across working households: women are working more outside the home, but they’re not really working less inside the home.
Says Loehr, “My new book calls the ‘B.S.’ on ‘balance’ and presents a different way, giving women permission to blend their work and personal lives together without getting burned out. Women are increasing their expectations in their careers, but are not adjusting their expectations around their partners, parenting and personal lives.” She continues, “Everyone is in pursuit of the elusive ‘work-life balance’ and is feeling guilty because it is simply impossible to get there. With my new book, I’m offering a different path for women to get out of this endless cycle.”
Inclusive to all working women regardless of career trajectory or level of earning, “Balance is B.S.” focuses on a unique self, work and personal blend in what Loehr calls “A Workbook for Rising Women.” The title is broken down into three segments outlining how career-driven females can eliminate outdated expectations and gender roles in their work and personal lives. Highlighted topics in each section include focus on Self: filling up your soul; breaking of your bubble; Work: choose your own adventure, work-life blend, coping with pressure and financial promises and Personal: expectations, agreements; parent guilt; family dynamics; foster friends and why blending matters.
Each chapter is supported by practical exercises that readers can complete to identify their values, align their energies with what matters to them most, set expectations with key people in their lives, and map out the lives that they actually want.
Tamara Loehr is an an Australia native, wife and mother of two, who started her first business at the age of 19 after graduating college with a Bachelor of Visual Arts. Her ‘sweat equity’ model lead her to winning a range of global awards including a Gold winner in the Fast Growing Company of the Year category in the 2016 Stevie® Awards for Women in Business FivePointFour Holdings Pty Ltd. In 2018, she served as president of the Queensland Chapter of The Entrepreneurs Organization (a 15,000 strong global network from America) and is now a members in the Young Entrepreneurs Organisation, representing 22% of the female membership and inspriring women to increase this number. .
Loehr has also delved into the world of investment with current focus on her online beauty-disrupter ‘Dollar Beauty TribeClub,’ designed to promote cruelty-free, vegan indie brands. Loehr has become globally known as a leading wellness entrepreneur and is the first Australian investor to commit ‘Buy1Give1’ to all her assets. She is proud to use her platform to share how women can have ‘blended’ lives without compromises.
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The book can be pre-purchased HERE.